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Precision fermentation, a technology that produces protein products, was previously seen as a mid-term alternative to plant-based and lab-grown meat. However, only a few companies, such as Perfect Day, have successfully moved from the tech stage to commercial products. As a result, companies are now focusing on developing high-value products, such as nutrients. One key nutrient that has emerged is lactoferrin, which has antibacterial, antiviral, and anti-inflammatory properties. TurtleTree, a company that uses precision fermentation, has pivoted from developing alternative milk and dairy products to focusing on lactoferrin as its star product. The company aims to use lactoferrin in sports nutrition and target vegan and vegetarian athletes who lack access to dairy-based proteins. Other companies, such as FrieslandCampina and All G Foods, are also working on developing lactoferrin made via precision fermentation. TurtleTree has successfully completed self-GRAS application in the US and partnered with brands like Cadence Cold Brew and Strive to launch products. The company is also set to launch a lactoferrin-containing coffee in Singapore in 2025.

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