California aims to have 6 million heat pumps installed by 2030, but current trends suggest it will fall short, with only 4 million expected to be installed over the next 5 years. To address this, the California Heat Pump Partnership was launched, bringing together state agencies, manufacturers, and utilities to promote the technology’s adoption. The partnership aims to increase awareness among consumers and contractors, train installers, and promote the technology’s benefits, including reduced carbon dioxide emissions. However, challenges remain, including a lack of large-scale coordination, low consumer awareness, and a skilled workforce. Installing heat pumps can be financially daunting for low-income households and those who rent, including those in older homes with poor insulation and lacking central heating. To overcome these barriers, the partnership plans to launch a statewide campaign, using media, influencers, and digital tools to raise awareness, and will focus on training installers and positioning them as advocates for the technology.
California Launches Ambitious Initiative to Boost Adoption of High-Performance Heat Pumps
