French startup Bon Vivant has received clearance to sell its animal-free whey protein in the US market. The company uses microorganisms to produce a whey protein that is identical to traditional whey protein, but without the need for animal milk. This innovation makes it possible to produce a vegan-friendly alternative to traditional whey protein, which is commonly used in sports nutrition and food products.
Bon Vivant’s product has been recognized by the US authorities, and the company has obtained the necessary approvals to launch its product in the US market. This marks a significant milestone for the company, which has been working to develop a sustainable and animal-friendly alternative to traditional whey protein.
The use of microorganisms to produce whey protein offers several benefits, including reduced environmental impact, lower carbon footprint, and a more sustainable production process. Bon Vivant’s animal-free whey protein is also suitable for individuals with dairy allergies or intolerances, making it a more inclusive option for the food industry. With its US clearance, Bon Vivant is poised to make a significant impact in the global protein market.