The beauty industry is on the cusp of a new era of innovation, driven by digitalization, AI, biotech, and data feedback. Experts predict that AI will revolutionize the industry, bringing precision and speed to product development, marketing, and supply chains. AI-powered smart devices will analyze individual skin cells, pores, and vessels, providing personalized beauty solutions. This technology will also enable precision in retail, streamlining processes, and improving product purchasing decisions. Biotech will play a significant role in creating innovative skin models and ingredients.
According to experts, AI will also lead to the rise of feedback loops, where consumers seek data, analysis, and commentary to inform their beauty choices. This may be driven by a lack of trust in one’s own abilities, with consumers increasingly seeking guidance from apps, online research, and social media. Beauty brands that can provide devices that provide skincare insights and suggestions will thrive. As a result, smart mirrors, wearables, and face masks will become increasingly popular. The beauty industry is on the brink of a major transformation, with AI, biotech, and data feedback shaping the future of the industry in 2025.