This session will explore the emerging concept of a “frugal” economy, which centers value propositions on principles of biomimicry, regeneration, and localization. The session is designed for strategists, designers, and innovators who are new to these concepts or seeking new inspiration. The session will cover three key learning outcomes: understanding how to translate frugal economy principles into business value propositions, assessing which characteristics of biomimicry, regeneration, and localization resonate with various stakeholders, and getting tips on educating consumers, suppliers, and stakeholders about the benefits of pivoting towards these principles. The session aims to provide a comprehensive understanding of how to integrate these principles into business models, products, and services, ultimately driving innovation and success.
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