Kai Sundmacher and Dietmar Harhoff, directors at the Max Planck Institute, discuss the challenges of achieving a circular economy. Sundmacher researches new technical processes for a climate-neutral chemical industry, focusing on closing carbon cycles and recycling plastic waste. Harhoff studies innovation and viable business models, aiming to provide researchers with the best conditions to develop circular economy solutions. They emphasize that a circular economy requires a deep understanding of technical processes, incentives, and social factors. Sundmacher notes that durable products are crucial, and even small decisions can drive big change. Harhoff highlights the importance of viable business models and innovations that can be successfully implemented. The two experts stress that achieving a circular economy is technically, economically, and socially complex, but with the right incentives and understanding, it is possible to make progress towards a more sustainable production system. Their research aims to support the transformation of industries into sustainable systems.
Conservation of value should surpass its disposal.
