Soorty’s Agriculture Ventures and Traceability is revolutionizing farmer advisory services with modern digital tools. The company is also ensuring traceability throughout the supply chain through the use of digital bale passports. A dedicated seed laboratory is being established to further strengthen initiatives. The launch of the new ROC (Responsible Organic Cotton) project is a significant step forward in achieving sustainability goals. By empowering farmers, enhancing transparency, and shaping the future of responsible agriculture, Soorty is making a positive impact on the industry. Dr. Yousaf, head of Agriculture Ventures and Traceability, emphasized the importance of these efforts, stating that they are not just advancing sustainability, but also revolutionizing the way farms operate.
Embracing organic cotton, Soorty fosters a more sustainable way of living.
