Darrin Potter, Director of Market Development for ag tech company Terra Verra, discusses the benefits and growth potential of biomimicry technology in agriculture. Biomimicry involves using natural processes to improve crop health and defense against abiotic stressors, rather than relying on synthetic chemicals. Terra Verra’s products use amino acid-based formulations to create oxidants that replace chemical pesticides and fertilizers, ensuring a safe and sustainable approach. Potter sees adoption of biomimicry technology in Europe, Australia, and small organic farms, driven by consumer demand for sustainable and natural products. To educate farmers and retailers, Terra Verra partners with universities and conferences focused on sustainable agriculture and soil science. Potter expects competition with traditional agriculture, but believes biomimicry will become a solution for farmers to address environmental concerns and growing demand for sustainable practices. Over the next decade, Potter foresees increased focus on environmental issues, such as drought, crop health, and population growth, driving demand for biomimicry and biosimulance solutions.
Exploring the Future of Sustainable Farming: A Conversation with Terra Verra’s Darrin Potter on Biomimicry and Its Role in Revolutionizing Agriculture
