The German Embassy in Tirana organized a media trip to showcase German-funded projects promoting innovation and the circular economy. Journalists visited various sites, including Destil Creative Hub, which partners with EU4Innovation and GIZ to host social, cultural, and artistic events. They also explored businesses supported by EU4Innovation and the “EU 4 Circular Economy and Livable Cities” project. The group visited the Circular City Lab Tirana, which tests reusable packaging systems, and met with beneficiaries such as BioCosm and Barefoot Festival. The trip also included visits to the Albanian Nights cultural center, the Costume Hall, and the Fire Room, which celebrate Albanian heritage. Additionally, journalists visited PASTA LIVIA, a company that adopted the PREMA approach to manage resources efficiently with GIZ support. The Albanian Women’s Economic Chamber presented their services and involvement in supporting SMEs. The trip highlighted various initiatives promoting innovation, sustainability, and cultural preservation in Albania, showcasing the country’s potential for growth and development. The projects demonstrate the impact of German funding and cooperation in promoting a circular economy and supporting local businesses.
Germany promotes innovative Albanian startups and a sustainable circular economy.
