Eileen Fisher, a clothing company, is launching a new collection called Mended, featuring shirts repaired and patched from pre-worn ones. This is part of the company’s efforts to reduce its environmental footprint and promote sustainable fashion. Eileen Fisher has been a pioneer in the industry, introducing a takeback program for unwanted clothes and selling returned items through their resale division, Renew. The company has taken back over 2 million items since 2009 and resold 660,000 of them. The Mended collection is a unique approach to repair, showcasing the clothes’ imperfections rather than trying to restore them to “good as new” condition. The company is also exploring other sustainable practices, such as fiber-to-fiber recycling and upcycling. The Mended collection will be sold online and will make up a small part of Eileen Fisher’s overall production. The company’s goal is to reduce waste, encourage customers to buy fewer, higher-quality items, and set an example for other brands.
Here are the key takeaways from Eileen Fisher’s latest circular collection drop.
