Pohnert Farms, a family-owned farm in the Texas Panhandle, faces numerous challenges in managing weeds and herbicide resistance in its cotton crops. The farm’s owner, Dudley Pohnert, has experienced difficulties in controlling weeds due to the intense summer heat, persistent spring winds, and narrow operational windows for spraying. The high cost of herbicides and the spread of resistant weed strains have exacerbated the challenges, making it hard for farmers to achieve effective management. Dudley has tried various solutions, including increased frequency and strength of herbicides, but to little avail.
Enter Greeneye Technology, a precision spraying system that has revolutionized the farm’s weed management. The system, which can be retrofitted to existing sprayers, uses AI technology to target weeds with sub-millimeter precision, reducing herbicide use by 87% compared to broadcast spraying. The system has helped Dudley improve crop health, reduce weed escapes, and increase yields. He expects to achieve payback in two to three seasons and envisions using the system to optimize the application of other inputs such as fungicides and micronutrients. The Greeneye system has transformed Pohnert Farms into a more sustainable and resilient operation, setting it up for a more profitable future.