Top performers in the precision agriculture dealer network, according to OEMs such as CNH, Claas, and Trimble, prioritized intimacy with growers, sales and service training, and customer experience. To separate themselves, top dealers offered consultative sales approaches, rather than just showcasing products. Additionally, they prioritized service support and customer adoption by training dealerships to thoroughly understand how to set up and use technology effectively. Training and in-field demonstration programs, both online and on-site, have also become increasingly important for training dealers. Experts highlighted the value of certifications for precision agriculture in sales, service, and maintenance. These expertly trained teams focus on total farm operations to provide holistic solutions. In doing so, the dealers demonstrate understanding and knowledge in precision farming techniques.
One trait sets top-performing dealers apart from the rest, as far as OEM leaders are concerned.
