The Fashion ReModel is a project led by the Ellen MacArthur Foundation, in partnership with the H&M Foundation, aimed at revolutionizing the fashion industry’s business model. The initiative promotes rental, repair, resale, and remake practices as an alternative to new garment production, with the goal of decarbonizing the textile industry. The project empowers leading brands to adopt circular business models, which could lead to significant reductions in greenhouse gas emissions and a shift away from single-use trends. To participate, brands must commit to increasing their revenue from circular business models over the next three years and report progress annually. The project aims to inspire and enable the entire industry to adopt circular business practices, creating a replicable roadmap for systemic adoption. The H&M Foundation’s philanthropic support underscores its commitment to a just transition for the industry, leveraging collaboration and innovation to drive impactful change. By 2025, the project hopes to contribute to a world where clothes can be used multiple times, rather than being worn once and discarded.
Redirecting focus to lucrative ventures outside the fashion industry.
