The Ellen MacArthur Foundation, in collaboration with the Sustainable Food Trust, has launched the Big Food Redesign Challenge to transform the food production industry through circular economy principles. The initiative attracted over 400 applications and selected 141 innovative products that promote regenerative farming, upcycled ingredients, and diversified crops. These products, such as Fonio-based chips, banana snacks, and cloud forest crunchies, will be available through select retailers and online platforms. The Challenge demonstrates that circular economy food production is not only possible but also commercially viable, with backing from organizations like the Schmidt Family Foundation and the Gordon and Betty Moore Foundation. The Ellen MacArthur Foundation stresses that sustainable food systems must focus on biodiversity, carbon reduction, and regenerative agriculture, prioritizing eco-friendly product design. The “Nature in Mind” logo, introduced during the Challenge, helps retailers and consumers identify sustainability-driven food products. The shift toward a circular food economy presents a profitable opportunity for businesses, making food nutritious, waste-free, and environmental responsible.
Revolutionizing the food industry: A call to reimagine the way we produce, supply, and consume food
